indycar series exposure
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Television / Radio / Online
Every IndyCar Series event will be televised by ABC or Versus in High Definition, and be available for viewing online at IndyCar.com, capable of reaching at least 70 million househoulds per race.
2009 had 29.5M viewers tune in on Versus compared to 25.9M on ESPN. Versus had over 200% more television coverage in 2009 than ESPN did in previous years. Indianapolis Motor Speedway Radio Network is the largest sports radio network in the world with 198 affiliates in the top 50 DMAs. This includes AM, FM, XM/Sirius, Shortwave and Internet streaming. In 2008, there were over 40 million online video plays across all IndyCar distribution sites (YouTube, Comcast.net, Versus.com, etc.) and visitors to IndyCar.com were up in 2009 about 30% from previous years.
IndyCar Series Event Attendance Growth 2003-09
Event attendance up during a period where most sports experienced a decline.
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| 2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
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Average
Attendance
Per Event
2003:
69,631
2004:
71,625
2005:
74,068
2006:
74,998
2007:
78,539
2008: 90,839
2009: 91,516
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2008 race attendies
1,455,600
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IndyCar Series is the Fastest Growing Sport in the Country
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IndyCar
Series
9% |
LPGA
6% |
PBR
4% |
PGA
1% |
NASCAR 1% |
NFL
1% |
College
Football
0% |
NBA
0% |
MLB
-1% |
NHL
-1% |
NHRA
-1% |
WNBA
-1% |
College
B.Ball
-2% |
Monster
Trucks
-2% |
Olympics -2% |
Super/
MotoX
-2% |
Horse
Racing
-3% |
Indianapolis 500: IndyCar Tradition
• World’s largest single-day sporting event
• Race day attendance exceeds Super Bowl,
NBA Finals, and NCAA Final Four combined
• Memorial Day weekend tradition since 1911
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televised to over
344 million homes
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• ABC Sports broadcast dates back to 1965
• Televised to over 344 million homes across 203 nations around the globe
• Total Versus programming for the month of May exceed 37 hours
• First sporting event in history to generate over $100 million in exposure value, according to Joyce Julius
• The Indianapolis 500 produces a greater economic impact ($336 million) than either the Daytona 500 or the Super Bowl
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